Flod was subcontracted by the communication partner of the 4-year, Horizon 2020 EU-Funded project TCBL at the project’s halfway point. The mid-project EU Commissioner’s review found the project’s communication to not match the level of the rest of the work produced. Our intervention included a full content review and organization of information for the creation of a new institutional website, managing the project’s social media and creating video and graphic material to support project partners.
A second phase saw the integration of other elements into the website, such as the creation of the “labs” section and a large directory of members. Flod project managed web development which was carried out in Drupal by our partner Mekit. We also ideated and executed “readable content” placed on the website and with external press with the goal of extending the reach of project results. These methods were essential to the success of the project and were praised by the final report of the commission. Post-EU-funding, a group of partners and associates, including Flod, are in the process of creating the legal entity TCBL Foundation, which will continue the work of the project, focusing on a range of tangible services, networking, and conferencing.
The following videos were made (storyboard, animation, voiceover) to explain the TCBL Project, and subsequently, the new TCBL Foundation.
Flod supported the production of the two final annual conferences, #TCBL_2018 in Prato, Italy, and #TCBL_2019 in Iasi, Romania. We were involved at every level, from helping define the theme and name to creating a graphic identity, promoting the event through social media and press, and attendance with live Facebook streaming, live blogging and photography.
TCBL (Textile and Clothing Business Labs) è un progetto di innovazione finanziato dall'Unione Europea che mira a trasformare il settore tessile e abbigliamento (T&C) attraverso la collaborazione e l'innovazione. Dato il successo del progetto, alla fine del finanziamento Horizon 2020 si sta formando la TCBL Foundation, di cui Flod è tra i partner fondatori.https://tcbl.eu/