250 young creatives from around the world participated in Made in Cardato Contest while submissions were open (summer 2011). Two qualified juries selected projects as finalists – three in the Fashion section and three in Design.

Flod developed not only the graphics and promotion of this contest, but was involved in the definition of the contest rules and method from the start, in collaboration with the Camera di Commercio di Prato and the Museo del Tessuto di Prato for the client Cardato regenerated CO2 neutral.

The launch of the Made in Cardato Contest reached more than 400 fashion and design schools as well as independent designers, using the latest web and social media marketing strategies.

The Cardato website (www.cardato.com) saw more than 15,000 unique visitors during the period of the contest, while the contest facebook page (facebook.com/madeincardato) had 187,000 visits and now counts 1,550 fans thanks to the facebook advertising campaign that Flod developed and targeted to creatives around the world. 250 young creatives between the ages of 18 and 30 years old registered for the contest, representing 37 countries from 5 continents.